Timac Agro UK Market Mapping Case Study
Timac Agro UK needed to expand its commercial and technical teams. The company operates within a competitive market where brand visibility can limit access to strong candidates. Mackinnon Bruce International delivered a structured, research-led hiring approach that helped Timac Agro identify and secure high-potential professionals across the UK agriculture sector.
Background
Timac Agro is part of Groupe Roullier. The business has been active since 1959 and operates across global agricultural markets. Its UK arm focuses on plant and animal nutrition and provides fertiliser and crop nutrition products tailored to local farms and soil conditions. The UK team needed to grow, but the business faced challenges. Larger competitors had stronger visibility. This reduced candidate awareness and slowed hiring.
The roles in scope included Technical Sales Manager, Product Manager, Business Development Manager and Business Development Director.
Challenges
Timac Agro UK needed to attract experienced commercial and technical talent. The main barriers were limited brand recognition in the UK market and a requirement for candidates with proven agricultural knowledge who could work in field-based roles. The company needed a structured process to reach candidates who were not actively applying for roles.
Solution
Mackinnon Bruce International delivered a market mapping and RPO-style solution designed to improve access to talent. The project included research, competitor benchmarking, candidate engagement and interview support. Two recruiters supported Louis Savva in building a pipeline of more than 2,000 commercial and technical profiles.
You can learn more about these services here:
Market Mapping: https://www.mackinnon-bruce.com/services/market-mapping/
RPO: https://www.mackinnon-bruce.com/services/recruitment-process-outsourcing-/
Implementation
A 12-week project ran from August 2025 to October 2025. Louis identified 500 relevant profiles in the UK agriculture market. Each candidate was screened for passion for agriculture, commercial strength, willingness to work in the field and long-term potential.
Phase 1. Candidate sourcing
Louis conducted a structured screening call with each candidate. The aim was to validate skill fit, sector understanding and motivation.
Phase 2. Internal interview support
Candidates who passed the first stage were scheduled for a 30-minute video call with the UK leadership team. Those who progressed were invited to a group interview session in Cambridge.
Phase 3. Recruitment day
Louis attended the recruitment day to support coordination, candidate preparation and feedback. This ensured a consistent and positive experience for both the leadership team and all applicants.
Success Measures
• A pipeline of 500 relevant profiles
• Quality screening based on four clear criteria
• Consistent communication with candidates and the client
• At least 25 candidates attending the in-person assessment day
Results
• 25 candidates attended the recruitment day
• 5 candidates were represented directly by Louis
• 2 candidates were hired after the assessment sessions
The project raised Timac Agro UK’s market visibility and provided access to high-quality professionals who aligned with the company’s values and long-term strategy. The structured market mapping and recruitment support enabled the business to strengthen its commercial and technical capabilities.
Conclusion
The partnership between Timac Agro UK and Mackinnon Bruce International resulted in a more efficient and targeted hiring process. With a clearer view of the market and a stronger candidate pipeline, Timac Agro is better positioned to support growth across the UK agriculture sector. The project demonstrates how structured market mapping and RPO support can solve complex hiring challenges and deliver high-quality talent.
If you want to strengthen your hiring strategy across agriculture, speak to our team today to build a tailored market mapping or RPO solution for your organisation.