Description
Our client is a leader within the US fragrance and flavour market. They are focused on customer driven solutions within the top tier and mid market fragrance solutions.
Due to continued growth in the business they are looking to add a Senior Marketing Manager to the business who will drive strategic growth, innovation and creativity across their personal care, home care and cross category fragrance solutions.
The role will act as a creative and strategic partner for key accounts and be responsible for delivering compelling solutions by translating market insights, trends and consumer needs. We are looking for someone with a strong 'story telling' mindset and someone who can develop marketing strategies based of insights and trends.
The Role
• Develop and execute marketing strategies aligned with business and client goals.
• Conduct market analysis to identify business opportunities, providing actionable insights to uncover growth potential within assigned categories and in alignment with corporate goals.
• Identify customer opportunities through thorough analysis of customer products, growth rates, market shares, new product introductions, and competitive landscapes.
• Act as a market insights champion, leveraging internal and external
• Translate market and category trends, consumer lifestyles, and competitive insights into relevant brand opportunities and unique product storytelling.
• Contribute to the development of new collections, providing market-relevant direction and inspiration.
• Prepare and deliver capability presentations, along with promotional material, for target customer visits.
• Lead the development of personal care trend concepts, collections, and innovation of trends to be presented to target customers.
• Build and maintain strong relationships with Sales and assigned customers, coordinating and implementing B2B marketing activities.
• Manage multiple projects simultaneously, ensuring efficient workflow and timely delivery.
The Requirements
• Bachelor’s Degree in Marketing, Communications, or a related field.
• Minimum 7+ years of experience in marketing, preferably in fragrance, personal care, beauty, or a related industry.
• Strong ability to develop and deliver creative, inspirational presentations tailored to client needs.
• Exceptional storytelling, visualisation, and market analysis skills to connect insights with business opportunities.
• Demonstrated ability to drive customer-centric strategies and build strong client relationships.
• High energy, proactive mindset, and agility to thrive in fast-paced, evolving environments.
• Excellent communication, collaboration, and interpersonal skills.
• Proven ability to lead cross-functional teams and deliver results under pressure.
