Market Mapping Recruitment Services

Understand your talent landscape

Our Market Mapping service provides a clear view of available talent, competitor structures, and market trends to support recruitment strategy.

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What is Market Mapping?

Market mapping provides businesses with a structured view of the talent market in a specific sector, function, or region. Rather than waiting for candidates to apply, it identifies and assesses potential professionals to support proactive hiring and workforce planning.

Why Market Mapping Matters

Market mapping helps organisations:

Identify skilled professionals before vacancies arise
Benchmark roles, skills, and compensation against competitors
Build a proactive pipeline of potential candidates
Support succession planning and long-term workforce strategy

Market Mapping Process

Define Objectives

We work with you to first identify your business needs, hiring goals, and scope.

Research & Data Gathering

We then go and analyse target companies and competitor structures to get a view of the market.

Talent Identification

Next, we map the right individuals with relevant skills and experience.

Segmentation & Analysis

We then examine the data and categorise it by role, seniority, and geography.

Reporting & Insights

After this, we then deliver actionable information, including candidate profiles and market trends.

Pipeline Building

It doesn't stop there; we ensure to maintain engagement with potential candidates for future roles.

Why Mackinnon Bruce

Our consultants combine industry knowledge with extensive networks to provide clients with actionable insight.

Sector Expertise: Experienced recruitment consultants across a range of industries
Competitor Insight: Detailed analysis of team structures and hiring trends
Efficiency: Structured research saves internal resources
Confidentiality: Sensitive market research conducted discreetly
Wider Networks: Access to active and passive talent globally