Description
Our client is a global leading within healthy snacking and high protein products.
The role will be responsible for influencing the organization through their leadership and strong knowledge of the consumer. The candidate will be the category expert, with a strong voice and strong POV so that they can advocate for the consumer and build strong relationships across the organization to effectively influence decisions.
The Director will oversee all insight planning and recommendations, strategic positioning and innovation, and will have a strong Consumer Insight background tied to business results with a passion for brands. They will build strong partnerships with their Brand, Commercial teams, Innovation, and strategy/analytics teams.
The Role
- Advocate for the consumer by having a POV that they are willing to champion and express across all levels of the organization.
- Develop national and customer-specific shopper research plans to uncover shopper trends and unique shopping behaviors across our key retailer partners.
- Identify and translate consumer, customer, shopper & media related needs, insights, behaviors, and data into growth opportunities to gain fair share of growth and guide business strategy and planning.
- Develop and execute research plans with autonomy to address business questions.
- This role contributes to driving company sales and gaining advantage by developing custom research and thought leadership to uncover category and shopper insights that drive increased performance at retailers.
- Build strong internal and external relationships, collaborating with other members of the (Brand Marketing, Sales, Strategy & Analytics, Innovation, and our agency partners.
- Manage the CI budget, challenging and prioritizing allocation to best meet the needs for the brand/portfolio.
The Candidate
- 10+ years of relevant experience in consumer research, market and/or category analysis. Bachelor's degree; advanced degree a plus.
- Consumer packaged goods experience is strongly preferred.
- Expertise in research and trends-based work including a demonstrated ability to translate information and data into a compelling story with actionable insights and recommendations which ultimately impact business decisions.
- Expert knowledge of consumer insights across a broad array of methodologies with demonstrated ability to translate research findings, information and data into actionable insights and recommendations.
- Demonstrates strong leadership and exudes the confidence to express a clear POV across all levels of the organization.
